Established in 1989
For over two decades, companies both large and small have trusted company founder Peter Nicolas and his associates to provide marketing-driven creative solutions. In fact, many current clients have been with Peter Nicolas for over two decades. That is a strong testament to his uncompromising commitment and integrity.
In 1986 Peter Nicolas founded his first agency incarnation after serving several years as the creative director for one of the nation’s top department stores. His fledgling agency’s main clientele were storefront merchants, mom and pop retailers, restaurants, medical professionals, industrial services and manufacturing companies.
By 1992, Nicolas Advertising Agency, Inc. (DBA: Nicolas Creative™) was growing fast, producing NYC metro newspaper, radio and television ads for rapidly expanding retail store chains and up and coming political candidates. By 1995 the agency was hired by several high-tech electronics component manufacturers. It was for this technology savvy client base that the agency began exploring online opportunities - even though the Internet was in its infancy.
By the late 90’s Nicolas Creative™ was one of the first agencies in the country to effectively apply strategic marketing principles to the emerging Internet medium. The Department of Defense approached the firm in 1997 to Internet-enable their Material Acquisitions and Purchasing System (MAPS).
To service the military contract, which required security clearances and specific protocols, Peter formed a separate NJ corporation called ECADS. The project was a great success, and led to additional contracts to build and implement the Web-based Visitor and Contractor Registration and Badging system currently used on US Army Installations, as well as a DoD vehicle registration and decal system. Peter Nicolas has built an impressive twenty-four year track record, but is not finished yet. With a focus on business-to-business marketing, Nicolas Creative™ continues under his leadership - applying his proven marketing principles, creative thinking, innovative strategies, and integration of all marketing disciplines. And Peter’s philosophy is “Always make sure the "one message, one brand" mantra resonates 360°.